The Internet is in full expansion mode. Home to prime channels for new media, a bustling marketplace, and an ever growing social gathering place, the World Wide Web has likely only just begun to show signs of its true potential. However, the abundant opportunities found in the new digital frontier present an interesting challenge for business owners in the 21st century. More and more people across all demographics are now using the Internet as a means to investigate and validate potential business patronage. This fact necessitates businesses to update their marketing strategies, including an online presence, an area where many owners lack expertise.
Trowen Communications provides a solution to help business owners bridge the gap and ease this learning curve. An array of products, including search engine optimization (SEO), email campaigns, pay per click advertising, and social media management services, are each a part of the holistic solutions Trowen Communications offers.
The original model for Trowen’s website development was to complete a project, present it to the client, then transfer responsibility of management to the client as well. However, that model simply did not suit the client’s needs. They wanted someone to maintain and update the sites for them. As a result, the company reformed their process accordingly. Trowen Communications has placed their value on integrity in the online space. The Internet is somewhat known for its unique breed of dishonest patrons.
The company has made it a priority to stand out from that crowd by using business processes and a branding platform that emphasizes truth and transparency. This strategy appears to work well for Trowen Communications. Sheri Wahl, founder of Trowen Communications, establishes her drive to provide services on the basis of integrity:
I think the biggest thing that has motivated me to be in this business is the fraud and waste from other vendors. Small companies are bombarded with calls and “opportunities” to be helped---often they are cheated out of their money.
Sheri also noted that due to popularity, the Internet is here to stay and therefore commerce on the World Wide Web will not be going anywhere. This fact validates her personal mission to stop people from getting cheated or taken advantage of by “vultures”and instead help build their business... This noble goal definitely presents its share of challenges however.
Like many other website owners, Sheri’s commitment to her customers is top priority which means the nuances of the website itself take a backseat. Sheri would learn though, that it only requires a small instance of inattention to a website to make the company vulnerable.
Security issues were never really a big deal. I would sometimes get around to updating the plugins-here and there. But, I never thought much about it until I got hacked and then thought, ‘Uh-oh. What do I do?’
When faced with this challenge, Sheri needed to find a company with a congruent commitment to integrity that could help overcome the security obstacles she faced. It was not long before Sucuri was recommended that Trowen Communications was on their way to a resolution.
I was introduced to Sucuri by Icing. They mentioned that Sucuri was good for security. The security plugin and security services. So, I looked into it and had Sucuri ‘disinfect’ my first WordPress site that had gotten hacked. Then, going forward, every site that I build has to have a Sucuri license; has to have the Sucuri plugin. I am starting to talk them into the Sucuri firewall also, because with the other items alone it isn’t enough as it becomes increasingly difficult to manage compromises and potential compromises without help.
Though previously unaware, Sheri quickly learned her need for website security. This newfound awareness further translated to her entire book of business as she began understanding the widespread need for an overall better security posture. Without Sucuri’s protection plan, the potential n consequences, could be detrimental to any business - not only her own, but for her clients’ businesses as well.
I am indebted to Sucuri because once your site is banned at Google, you’re done. So, I talk to people all the time and let them know-’You can have me help you or not, but you need to get with this company if nothing else and sign yourself up. Or, get the security plugin or do something. It’s not enough to just have a site-you are going to be hacked. It’s nerve racking to have sites constantly hacked and never know when it’s going to be ‘that one’. And, now, it’s ransomware and everything else.
The dangers that exist online for website owners can be daunting. However, there is comfort in knowing that there are whitehats who are ready to work on behalf of those who want to maximize their use of the Internet for its intended purpose. Sucuri, prides itself on restoring customers’ focus on their business and their passion.
Every single time my interactions with you have been fabulous-just very helpful. The Sucuri team goes beyond what is probably required, and I couldn’t manage and maintain sites without it. That’s why I’m always praising you in the help/support desk.
Sucuri also provides continual communication, not only to customers, but also to the general public, regarding changes, vulnerabilities, and other need-to-know information in the security realm. This information allows businesses, website owners, agencies, and design houses to take the appropriate actions - whether proactive or reactive - to best protect themselves and/or their clients.
It’s fabulous to have a blog to let me know what’s out there and give me a heads up! I follow your blogs all the time about the insecurities in the plugins and other issues. One of my clients had 12 sites in one space that was compromised by the RevSlider-vulnerability and one site got hacked then they all got hacked. He had someone else develop these sites, so they were not sites I had even worked on previously. But, I was helping him update and maintain them. So, there were copies backups in older files I was unaware of that needed to be updated and maintained as well. It was a four day nightmare, but I could not have gotten through it without Sucuri’s help.
As Trowen Communications works to protect businesses from the dishonest cohort that preys on unsuspecting entrepreneurs, Sucuri security solutions is proud to provide them the consistent stability and crisis relief necessary to accomplish their goals.