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The road to becoming successful is different for every individual; both the paths that lead to success and the measurement of said success are equally variant. At only 31 years old, Sujan Patel blazes his own trail in pursuit of his goals. He is building his influence in the marketing realm and his engines are propelling him full speed ahead. One of the interesting pieces of information about Sujan is how he measures life.
He has unique metrics that motivate him in his data-driven life. Last year, his number was 75 – the number of times he jumped from a plane. This year, his number is 128 and counting – the number of entrepreneurs and marketeers he has helped. To date, his favorite metric is 12 – the number of other people’s careers he has successfully grown or launched. Of course, no trail is blazed without a fair share of obstacles, and that is true with Sujan as well. One of his paths involves security challenges and the resulting measurements of their impacts.
A Helping Hand
Extending kindness, motivation, experience and education, are activities that seem rarely maximized. However, Sujan has built in this “work” as a pillar and cornerstone for his personal brand. Like many successful personal brands, Sujan believes that exercising the gift of help is at the crux of upward mobility. His metrics appear to confirm that belief.
The way I got here is by doing good work. Whatever I’ve been doing, whether quiet work at Single Grain, or SEO work or now as VP of Marketing at WhenIWork.com I’m always working to give 150%. I want to go above and beyond whatever is required and over deliver-to go out of my way and teach and help people understand. And the results show because much of my brand and business comes from people talking about me helping them, word of mouth and referral. The goal is to help somebody rather than just me make money.
The Benefits and Barriers of Brand Awareness
Previously, Sujan maintained focus on promoting customers or work accomplished by his employer. Yet that focus changed. Sujan decided to home in on a very obvious target. He would begin to tell his story with consistency. Doing so would not only provide documentation of all he had accomplished, but also -and more importantly- open the door to help even more.
Before, I didn’t focus enough energy on building my personal brand. I was blogging and writing, but it was very inconsistent. I spoke at a few conferences in the first 10 years of my career, however I wasn’t consistently getting out there. Now, that has changed dramatically. I’ve been regularly writing and producing webinars. I used to work hard to get an interview or a guest post on a site or speak at a conference. Now it comes inbound, and I get requests every month to go and speak at events or conferences in some part of the world I’ve never visited.
The infrequency of sharing during the first 10 years of his career was over. Sujan pivoted, and began creating a formidable presence with his personal website as the hub for his brand and evidence of his effective areas of work. This success, however, presented a new challenge. What happens if this site goes down? A significant investment had been made in building this funnel and even more significant were the returns on that investment. It was definitely worth protecting.
When the Helper Needs A Hand
The growth and brand expansion continued. Sujan had no intentions for this trajectory to be thwarted. After recalling a previously encountered stumbling block, he made a volatile decision in the life of his career. He would implement website security services. With the decision made and the help of a little Google magic, Sujan found Sucuri.
I figured for $20 a month, I could protect my site. I have gotten hacked before and it killed my SEO rankings and took my site down.
Everything that had been built was now on the line. The danger of decimated SEO rankings and downtime was all too real, yet it was simply not an option. The risk could not be taken. Even the slightest possibility had to be guarded against and contingencies put in place.
He has recently launched 2 online ventures. ContentMarketer.io has more than 150 customers within its first month of launch. Another venture, Narrow.io, is a tool that helps grow Twitter followers for its subscribers. Although it was launched a week after ContentMarketer.io, Narrow.io has already garnered 300 customers. The evident demand and quick customer acquisition was not by default. Rather, the uptick recognized in these areas and his career as a whole was the specific result hard work and consistency.
My personal website profits me roughly $250K annually. Sucuri protects that, so I don’t have to worry about that ever. Sucuri’s security services protect my income and protect my assets. My website is the home for everything I do. I funnel all my visitors, my brand, everything back to my site to showcase value. When I reach out to various partners, I back it up my capabilities by linking back to my website. My website validates me and who I am. Any part of my income flows through my website, which Sucuri protects.
A quick visit to SujanPatel.com will clearly highlight the recognition his site garners. Features in Entrepreneur, Forbes, and Fast Company and noted clients: LinkedIn, Yahoo, Salesforce, etc. are not to be taken lightly. That is only the surface view. For the protection of his brand, this maverick chooses Sucuri website security services to ensure his peace of mind.
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Sucuri has been involved specifically in the website security space over 6 years, analyzing what attackers do and how they do it. This knowledge is at the core of how the technology is built.
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